SEAN MARTIN
Principal
Sean is a marketing veteran with a unique blend of practitioner and service provider experience. Sean’s marketing practitioner experience was honed at leading companies such as Quaker Oats (Gatorade), The Coca-Cola Company, and Novartis AG (Alcon).
Prior to founding Brandiosity in 2005, Sean was a Principal Consultant & Practice Leader at the Zyman Group, where he served as an understudy to one of the preeminent marketers of the time, Sergio Zyman, the former CMO of The Coca-Cola Company.
From August of 2014 to July 2015, Sean assumed the role of interim CMO for JUST water. JUST is a purpose-driven startup founded by Will, Jada, and Jaden Smith. The company is focused on developing consumer products that are better for you, better for the environment, and better for the communities in which it operates.
Sean has had a longstanding relationship with the American Marketing Association where he previously served as a member of its Marketing Practitioner Council and the Annual Conference Planning Committee.
JEFF SHUSTERMAN
Principal
With more than 30 years of solid marketing research experience, Jeff’s career has been built on working closely with clients to solve marketing problems, make sound marketing decisions, identify opportunities and track success. Considered an expert in branding research, Jeff has successfully consulted across a diverse set of industries on brand development, positioning, segmentation and equity to help companies maximize their impact in the marketplace.
Jeff has worked with consumer packaged goods companies to track market presence and successfully bring new products to market; with restaurants to build desirable images and increase business; with healthcare organizations to rise in an increasingly competitive and regulated industry; with automotive manufacturers to design and price new vehicles; with tourism destinations to profile current visitors and identify ways to attract new ones and; with energy and communications providers to measure customer satisfaction and, increase loyalty. Highlights in Jeff’s career include leading niche specialty automotive and travel and tourism research teams, as well as leading one of the most accurate polling units in the country.